4. Centralized insights teams and why you need them with TS Balaji @ Cox Communications

There's a clear relationship between culture and customer insights. The advantage of a centralized insights team is it helps infuse customer-centricity into the DNA of your organizational culture. This has positive downstream effects for customer experience and journey design - which ultimately always leads to the same thing, stronger revenue growth and customer retention over the long term.

Show notes:

Guest: TS Balaji, VP - Experience Design & Customer Experience @ Cox

Get in touch with TS: LinkedIn

TS's recommended read:

• The Next 100 Years: A Forecast for the 21st Century