There's a saying in the data world - garbage in, garbage out. Great customer insights are key to unlocking revenue growth from CX but this is only possible if you start with quality inputs. Organizations are jumping head first into data clean up and data centralization projects without developing a strategy for how their (in-house) voice of customer data is going to be used.
Hear how to avoid these common pitfalls with Virginia Wheway, VP - Data & Analytics @ Koala.
Show notes:
Guest: Virginia Wheway, VP - Data & Analytics @ Koala
Get in touch with Virginia: LinkedIn
Virginia's recommended read:
