5. High performance insights teams and a culture of curiosity with Adam Murphy @ Curioso
Curiosity is a 'craft' not a personality 'trait'. Insights teams can learn how
to be more curious and apply that curiosity
4. Centralized insights teams and why you need them with TS Balaji @ Cox Communications
There's a clear relationship between culture and customer insights. The
advantage of a centralized insights team is it helps infuse customer-centricity
into the
3. The context behind your NPS is key to your CX success with Karen Mangia @ Salesforce
How well do you know your customers? Too many large organizations are making CX
investment decisions based solely on the high level NPS/CSAT scores
2. Check your in-house data before answering business questions with David Gardner @ Talkdesk
How do you make sure you are maximizing the customer data already sitting
in-house?
Survey fatigue is real so there's no point sending
1. Strategies for customer data centralization with Virginia Wheway @ Koala
There's a saying in the data world - garbage in, garbage out. Great customer
insights are key to unlocking revenue growth from CX